Business World

The Milwaukee Metropolitan Sewerage District converts ground-up food waste into electricity. Residents in China’s northern provinces heat their homes without coal-burning boilers. A Colorado company converts plant material like wood and grass into synthesis gas. Data centers can reduce energy consumption and save money by following a series of recommendations.

These scenarios use technology from Ferguson-based Emerson — and, the company says, the solutions have "never been done before."

That’s the thrust of Emerson’s new global ads, which launch Monday and run through May. The ads in television, print, radio and airport boards highlight four instances where Emerson’s products were used in innovative ways.

The cost of the ads is $10 no faxing 1 hour payday loans.6 million, the company said. DDB Chicago created the campaign.

Emerson, one of the region’s largest public companies, makes a range of products, including industrial process controls, cooling equipment, network power products, appliances and tools.

"Although this campaign arrives during a difficult economic period, a recession is an opportune time for companies like ours to more tightly partner with customers to better help them prepare for the turnaround," Chief Marketing Officer Kathy Button Bell said in a statement.

atablac@post-dispatch.com | 314-340-8140

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