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Yahoo Japan picks Google for search

Yahoo Japan Corp. said on Tuesday that it will begin to switch over to Google Inc.'s search and advertising technology in the future.

The move is expected to give Google and the Japanese company that is 35 percent owned by Yahoo Inc. (NASDAQ:YHOO) a near monopoly on search in Japan. Microsoft Corp. (NASDAQ:MSFT) has only about 3 percent of the search market in the world's second largest economy, with Yahoo Japan ( 57 percent) and Google (38 percent) making up the rest.

The Japanese telecom company Softbank Corp. owns 40 percent of Yahoo Japan.

Company officials said they began to contemplate a switch to Google (NASDAQ:GOOG) last year after Yahoo announced a partnership with Microsoft in which it is switching to the software giant's Bing search technology Low fee payday loans.

"We looked at this from many angles, but in the end we determined that Google was the better choice," Yahoo Japan CWO Masahiro Inoue said at a briefing in Tokyo.

Yahoo Japan also announced earnings, saying its net income rose 12.6 percent to $248 million in the three months ended June 30.

Source

Dieser Beitrag wurde am Thursday, 29. July 2010 um 23:57 Uhr veröffentlicht und wurde unter der Kategorie term abgelegt. Du kannst die Kommentare zu diesen Eintrag durch den RSS-Feed verfolgen.

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